Our Story


I really love good beer. A good beer has a unique ability to bring friends and family together in a way that few other things can. It can also be a perfect ending to a good day, to a bad day, to a run, to a day on the mountain, or a day at the beach. There's no shortage of opportunities to crack open a beer in Northern California. But I also have come to realize that I don't always want my beer to slow me down. Life is chock-full of moments that deserve a great craft beer, but not the booze. 

With this in mind, we started our pursuit of creating a great-tasting, real craft beer, that also happened to be non-alcoholic. After years of iterations, development, and investment in state-of-the-art technology, we've created a lineup of truly great non-alcoholic beers we can hang our hat on. 

We couldn't be more proud to share these beers with you. I hope that you'll find as much use for them in your life as I have found in mine. So here's to great beers with no hangovers, to lunchtime IPAs, to rolling out of bed raring to go, to long days at the beach and longer days on the mountain, and to pursuing whatever makes you happy without anything slowing you down.


From my family to yours, cheers!

Tate Huffard
Founder & CEO